The Red & the Wall: The New Wizards

Something big is happening to the Washington Wizards franchise and I will give you a hint: It does not begin with winning basketball games. Not yet, anyway. Of course that's their ultimate goal, but that's going to take some time. They have to begin by improving upon their previous season record. The good news is, finishing the 2010-2011 season at .280 should make improvement a viable option.

For weeks I have been receiving emails from the Washington Wizards like the one I received today:

Tomorrow the Wizards will Rock the Red, and hopefully begin to resemble the Washington Capitals franchise in other ways as well. The owner is now the same, the colors will soon be the same, the #1 draft pick to build the team around seems hauntingly familiar as well. (Although I'm hard-pressed to find many more similarities between Alex Ovechkin and John Wall.) Soon we can look forward to the Wizards following the Caps footsteps and dominate throughout the regular NBA season so that they can roll over in the playoffs and shamefully lose to lower seeded teams.

Even apathetic goals like that will have to wait a couple more years.

I give the Wizards credit for their rebranding efforts. Even without the talk of a likely NBA lockout beginning in July, the Wizards are a tough sell. DC loves a winner and even on the rare occasions when they made it to the post-season, the franchise has only seen past the first round of the playoffs once since 1982. To generate season ticket sales, the Wizards are currently guaranteeing a 3-year price freeze. If you buy a ticket package this year, you are guaranteed that the price will not increase until after the 2013-2014 season has ended. I know several Capitals season ticket holders who wish they had a deal like that back in 2007 when the Caps began Rocking the Red again!

After the excitement of the color change, it won't be long before we learn more about what is in store for the new Wizards. The NBA Draft Lottery is one week away on May 17, 2011. The NBA Draft is in June.