Will Ochocinco last ocho seconds?

You've got to hand it to Chad Ochocinco. Even in the middle of a lockout, he manages to keep himself in the spotlight. After a short-lived attempt at a soccer career, number 85 has moved on to new challenges. Earlier this month he accepted a challenge from Professional Bull Riders to try his hand at riding a bull. If he stays on for 8 seconds, he'll get to name the bull. If he gets thrown off, breaks every bone in his body and jeopardizes his $6 million next season in the NFL... well, if anyone can go through all of that and still land on their feet, it's Ochocinco.

Does he really mean literally?